Apr 5, 2008
Fake FAQ?
A company having an FAQ on their web site is a good thing, I think, but what’s the value of it if questions are faked? I mean if a question placed in the FAQ isn’t at all frequently asked? Does it really matter or is it bad practice? The issue came up when I saw this FAQ at Cyborg IT’s web site:
A2. What new trends do you see on the Internet for 2004?
We believe 2003 - 2005 will start a new trend toward an increasing number of ‘mature’ Internet users. These ‘Baby Boomers’ are beginning to have more time available when they can sit in front of the computer and look for things that are important to them. This group of affluent adults has a significant amount of expendable dollars ready to spend on what interests them.
Now forget for a second that it’s now 2008, but think about the question. Do you really think that’s a frequently asked question? I doubt it.