Nov 7, 2007
Social media site for appliance buyers
Who would have thought a maker of vacuum cleaners, refrigerators, and other types of appliances would embrace the latest in internet and web technology? Well, that’s exactly what Electrolux is doing with their new social media site, the Electrolux Newsroom. It was just started the other day and they’ve not implemented a lot of features yet but they are on their way and the start is great. I found them via Shel Holtz writing about it and he makes some excellent comments. One thing I’m impressed by and I hope they keep this up is the comment that Anders Edholm left on this site. He’s honest and straight forward and comes across as very agreeable and humble. They know they just started, they have a long way to go, and he’s appreciative of the things suggested to them.On the technical front I was a bit surprised to see that they are using WordPress, but after realizing that I don’t know why that should surprise me. WordPress is a good tool for this and with all the widgets and plugins and stuff available, it can be extended and expanded into whatever you want to.
Cross posted to adwedtech.com.