Jun 28, 2005
Lucas gets it
CNBC:
CNBC: What’s your sense of file-sharing? You’ve got Grokster, you’ve got BitTorrent. Is this the scourge everybody’s talking about, or is this the future of Hollywood?
Lucas: I think eventually this will be the future of Hollywood, once they get the technology sorted out. Hollywood isn’t interested in investing in any new technologies, or following new directions. The business is going to go down, down, down before they finally realize what Steve Jobs and a few others have already realized — that there is a way to make a business model out of this.
CNBC: As a filmmaker, does it concern you that this kind of thing is going on?
Lucas: I wouldn’t make any more expensive movies, and I won’t. I wouldn’t walk into that and spend $100 million on a movie, because you’re not going to get your money back. I mean, we’ve lost tens of millions of dollars on piracy.
FINALLY someone in Hollywood who gets it! There’s not going to be any going back on swapping movies online. The only question is when is Hollywood going to realize that and work with tech-companies to come up with a solution that people think is good enough, just like the music industry and Apple/iTunes.