May 25, 2005
Sweden #1
From the BBC:
Sweden has been voted number one in a poll of 10 nation brands for its image as both comforting and cutting edge.
The UK came second in the international survey about people’s perception of nations’ governance, business, exports, people, culture and tourism.
The US shared fourth place with Germany, in the poll in which 10,000 people were asked to rank 10 nations.
Russia and Turkey lagged at the bottom of the poll with weaker, negative associations in the minds of consumers.
The complete top-ten list:
1. Sweden
2. UK
3. Italy
4. US/Germany
5. Japan
6. China
7. India
8. South Korea
9. Russia
10. Turkey