Apr 19, 2005
Microsoft launches Windows XP campaign with picture made on Mac
Microsoft Corp. today kicked off a new global awareness campaign designed to “showcase how people can explore, enhance and pursue their passions with Windows XP and related technology.” It’s sort of an “ignore that Apple Mac OS X Tiger stuff” misdirection play.
Microsoft so thoughtfully posted one of the new “Start Something” ads that is part of the new global awareness campaign for Microsoft Windows XP and invites users to click the image for high-res version.
Well, various MacDailyNews readers clicked to view the image, downloaded it and checked the file’s info by using iPhoto’s “Get Info” and other methods to view the file’s EXIF information which shows it was created with “Adobe Photoshop CS Macintosh.”
As one reader wrote, “Isn’t it ironic? A picture launching their big campaign designed to steal the thunder from Apple - is made on a Mac!”